There is a particular question that I get a lot. I think people feel it is easy to answer, but it is not. It may be phrased differently each time, but the essence of the question is, “What do you do on a daily/weeky basis?”
It is not an easy question to answer because I do a lot of different things. As a result, my typical answer is, “What don’t I do?” I do not intend to sound arrogant, the reality is I do something different every week, day, and even hour. From accounting and financial projections to product development and marketing activation, my to do list runs the gamut. But since people seem to be interested and want more details, I thought I would give people some insight into the last week and a half of my Atayne work life. This is by no means all inclusive. It is just a little snapshot to give a bit more detail than the typical non-answer.
Monday – July 27
- Lead a 6:30am trash run for the greaterthan> conference.
- Work on 5 year financial projections and sales plan.
- Finish updating the business plan and executive summary.
- Start working on an application for the Top Gun Program.
- Finish Beach to Beacon (B2B) volunteer briefs and send to the 25 volunteers for Saturday’s event.
- Send out a few tweets.
- Respond to lots and lots of email.
Tuesday – July 28
- Lead another 6:30am trash run for the greaterthan> conference.
- Drive to New Hampshire for a meeting with a potential graphics printer and order fulfillment partner.
- Drive to Newburyport, MA for the Yankee Homecoming 10-miler.
- Lead trash run and manage all the recycling for the event.
- Make late night drive back to Portland.
Wednesday – July 29
- Get up at 5:45am (very little sleep) to take Becca to the airport.
- Re-organize event inventory to be ready for the B2B expo.
- Catch up on email from traveling the day before (this may sound minimal but it takes a couple hours).
- Send thank you notes to all the Yankee Homecoming race volunteers.
- Finish Top Gun Program application and submit.
- Start working on application questions for the Investor’s Circle Fall Conference application.
Thursday – July 30
- Meet with Bowdoin Bookstore and get a commitment for nearly 1,000 units of our new Trash T (65% recycled cotton/35% recycled polyester) to use for their Sports T program
- Continue working on the Investor’s Circle application questions.
- Edit business plan for Investor’s Circle.
- Start working on a 1-Page Overview on Atayne for Investor’s Circle submission.
- Head to B2B expo to sell some Atayne product.
Friday – July 31
- Finish Investor Circle application questions.
- Cell phone dies, head to Verizon Wireless to activate an extra phone I have (thanks Mike you are good for something!)
- Miss FedEx delivery of Pre-Production (PP) samples while at Verizon store.
- Get home, finish and submit Investor’s Circle application.
- Go to Beach to Beacon expo.
- Help arrives at the Expo so I can run out to FedEx to pick the PP samples.
- Back to Beach to Beacon expo.
- Pack up at expo and head to my car at 8:30pm. Battery is dead, left the lights on.
- Find someone to give me a jump.
- Pack the car while getting mauled by mosquitoes.
- Prep for the Beach to Beacon trash run the next morning.
Saturday – August 1
- After about an hour of sleep, wake at 4am to head to Fort William and set up for Beach to Beacon (B2B).
- Leave Becca at the finish area and head to start line to meet the trash runners.
- While standing at the finish line, see an older gentleman (70+) sporting an Atayne top. I take another look and realize it is Leon Gorman, former President/CEO and current Chairman of LL Bean.
- Run the B2B course with other trash runners, and we pick up 10+ bags of trash (not including trash we helped pick up at the aid stations).
- Finish cleaning up at the finish line.
- Head home to shower and unpack.
Sunday – August 2
- Return trash running gear and Atayne 10×10 tent to storage.
- Catch up on a lot of neglected emails.
- Look at PP Samples, take measurements, and prepare feedback to send to the factory.
Monday – August 3
- First Monday of the month means Accounting day : (
- Transfer information from all our accounts into Quickbooks. Code all expenses.
- Reconcile July banking statement.
- Work on content label design for the Trash T.
Tuesday – August 4
- Prepare Purchase Order and send to manufacturer for the Trash Ts.
- Work on design for the Bowdoin College hangtag.
- Go to physical therapy appointment for my knee (not work related but it took 3 hours out of the middle of my day).
- Send thank you notes to all the Beach to Beacon volunteers.
- Write and submit creative briefs to designer for new content labels and hangtags.
Wednesday – August 5
- Check and respond to email while doing my physical therapy exercises.
- Head into office, open computer. Won’t turn on. Try to avoid freaking out.
- Drive to Bath to drop off my computer at Mac-Care (has worked on my computer before and I highly recommend).
- Head back to Portland and borrow Becca’s personal laptop to get some work done. (She is a life saver in more ways than one!)
- Back into office, catch up on the morning’s neglected email.
- Write monthly update for Atayne investors (I call them the Angels of Atayne).
- Start working on this blog entry.
Thursday – August 6
- Ask Becca what day today is. Cannot believe it is Thursday. How did I lose a day?
- Ride bike into office.
- Get phone call from Mac-Care. Computer is fixed and looks like I will not lose any data!
- Continue working on blog entry.
- Get another call from Mac-Care. More work required on my computer, but still appears to be fixable. Can’t pick-up today : (
- Finish blog entry and post.
In a nutshell, that is what I do. Some things are fun (trash running) and others rather painful (accounting). Some great things happen (sell 1,000 units to Bowdoin College) and some not so great things happen (phone dies and computer crashes). It’s a lot of peaks and valleys and the only thing that is ever certain is uncertainty.