Last week, I went into a running store and something instantly caught my eye. Hanging from the ceiling was a large poster promoting Brook’s BioMoGo, with the tagline “Run Hard, Tread Lightly.” The poster is part of a whole POS (Point of Sale) package that was shipped to retailers in the last couple weeks.
About a year ago, we (Atayne) designed our first POV (Point of View) top with the graphic “Run Hard, Tread Lightly” (4Rs was soon to follow). When I saw Brooks using this line, you might imagine this filled my head with thoughts–thoughts of frustration, anger, or disappointment. Well, it didn’t.
I smiled, and I continue to smile. As they say, imitation is the sincerest form of flattery. Thank you Brooks!