Monthly Archives: April 2008

It’s Going to Be a Marathon…

My name is Jeremy and I am getting ready to embark on one of the greatest races of my life. In the last year and a half, I have run four marathons (Marine Corp, Flying Pig, Chicago, and Philly) but I think this next one is going to be more like an ultra.

Over the course of my time as a marathoner, I have grown increasingly frustrated with the status quo of the apparel industry and more specifically performance apparel. Every time I went to purchase a new performance garment, I felt like I was compromising some of my most important values.

On one side, performance apparel is great. It wicks moisture, drys quickly, and is highly breathable. This all adds up to help you perform better by preventing your body from over heating. For some more background on performance apparel and moisture management, check out this article.

Unfortunately, on the other side, performance sportswear is highly unsustainable and uses chemicals and materials that are harmful to people and the environment. Consider a few things:

  • The primary fabric used (polyester) is a by-product of petroleum, a non-renewable, energy intensive, and somewhat controversial resource.
  • Polyester is not biodegradable and when it is discarded, it ends up in a landfill where it will sit for thousands of years.
  • Polyester for performance sportswear is often treated to enhance moisture management and inhibit bacteria growth. These treatments, ranging from chemicals to heavy metals, are very questionable in terms of their safety for people and the environment.

The list could go on, but I will stop there because despite this gloomy analysis there is a better way. I decided I was no longer going to compromise my environmental and social values, and I was going to change the game. Atayne is the change.

This posting is my first step in this new race, the race to create the performance sportswear organization of the future. The race where athletic performance and sustainability run side by side. The race where athletes impact the sport not the planet. The race where you compromise nothing and attain anything.

I hope you join me on this race and follow me on my journey through entrepreneurship. I hope you check in next week where I will reveal the story behind the title of the blog and why Atayne will never make a red shirt.