Every once in a while, I give the readers of the Story of a Red Shirt a break from my ramblings and rants by featuring a guest blog writer. You are all in for a treat and a early holiday present! My life and business partner in crime, Rebecca, was recently inspired to write the following while reading Ray Anderson’s new book. Enjoy!
I stand convicted by me, myself, alone, and not by anyone else, as a plunderer of the earth….By our civilization’s definition, I am a captain of industry…. It (the market) will allow the externalization of any cost that an unwary, uncaring, or gullible public will permit to be externalized–caveat emptor in a perverse kind of way. My God! Am I thief, too?
–Ray Anderson, 1998
Eleven years ago Ray Anderson, then CEO of Interface, Inc. published these surprisingly emotional words (pg 5-6) in his first book, Mid-Course Correction. It was part of my required reading in the University of Michigan’s first strategic corporate responsibility business school class taught by Professor Kellie McElhaney (now at Berkley).
In the past year, I shared Mid-Course Correction with my virtual book club, a group of girlfriends (doctor, lawyer, consultant, and engineer now risk guru) who are book lovers from my undergrad alma mater. I worried a bit about my choice given the range of our professions. However, I knew it was not the typical business book and felt everyone would find it as engaging as I did. The comments I received from my fellow book lovers verified my belief.
Stated my consultant friend after reading; “I have already recommended this book to 3 people. I found it really interesting and tangible re: what companies can do to be sustainable….The next question is, how to get companies to change even when their leadership lacks the personal vision/ motivation to do so?”
Another wrote (on the back of her child’s daycare notes), “I was not super-psyched initially b/c it looked all B-schooled out, but I found that part of it pretty interesting, though not as interesting as all of the environmental info. I would like to know how his company has fared in the years since he wrote the book. Have they met their goals?”
Well my friends, Mr. Anderson is back out on bookshelves with Confessions of A Radical Industrialist: Profits, People, Purpose – Doing Business by Respecting the Earth, which serves as an update on Interface’s progress to the summit of “Mount Sustainability” and a continued call to others to join him.
After all, don’t we industrialized countries (Americans, in particular) pride ourselves on our productivity and efficiency? Then try this stunning fact on for size, shared by Anderson in chapter 4 of his new book: “Ninety-seven percent of all the energy and material that goes into manufacturing our society’s products is wasted….Only about 3 percent ends up as a finished product that has any value 6 months later. Three percent. We are operating an industrial system that is, in fact, first and foremost, a waste-making machine.”
Anderson goes on to wryly observe, “If you had a division in your company that wasted nearly everything it got its hands on, how long would you allow it to continue?…And yet this is happening throughout industry, and is seen not only as normal, but successful.”
I believe it is time for us to change our definitions of normal business practice, as well as what it means to be a business leader, a “captain of industry.” This won’t happen overnight.
What can be done today?
First, if you work in business and have not read Anderson’s latest book, go read it and be inspired to take action, one step at a time!
Second, as customers, we can support companies that are hiking “Mount Sustainability” in a meaningful way. Remember, talk is cheap. Support the companies blazing the trails.
Finally, as fellow humans sharing this Earth, we can do our own part to reduce the amount of wasted materials and energy in our lives (see resources below).
Other ideas? Please share!
For our British friends: http://www.sean.co.uk/a/science/save_the_planet.shtm
For our Kiwi friends: http://www.tdc.govt.nz/pdfs/WasteReductionGuide_WEB.pdf
For our NYC friends, a room-by-room guide: http://www.nyc.gov/html/nycwasteless/html/at_home/tips_home.shtml